All users, no matter how seldom or frequent you use your account, they are curious about how to recall their passwords. People do tend to forget one of the most important things about getting into your emails or social media accounts, other than their username is their password. How do you keep them be easily remembered? Hackers do get to attack them at times. There were some websites such as Twitter that lost a quarter of a million and then there was Evernote that had to reset due to a breach.
Source: The Economist